Creating Videos to Follow Your Customer’s Journey with Your Brand
Visual storytelling is a powerful way to engage your customers whether they are just becoming aware of your brand, are new customers, or if they are established loyal customers.
When your customer is becoming aware of or familiar with your brand, having video content that explains your products or services can be critical in helping the customer understand how you can solve a problem for them. Creating product or service videos or explainer videos can help significantly with telling your customer what you can do for them.
You may also want to foster trust and credibility through testimonial videos or customer spotlight videos – this is one of the most influential ways to build initial trust in your brand and to harness the power of social influence.
Once they become established customers, you will likely want to create video content that continues to inspire, boost, and engage your customers by getting to know your brand better and to expand their awareness of new or existing products and services to make their lives better. Creating How-To videos, Before and After videos, and FAQ videos can deepen your customers’ understanding of how your products and services can positively influence their lives.
Another way to build brand loyalty through video content is to take your customers on an emotional journey into the heart of your brand – use video to share compelling stories about your employees, current customers, brand leadership, special events and contributions in the community. Spotlighting the people that give your brand its story and purpose can go a long way in building trust and care with your current and prospective customers.
As you consider your visual storytelling needs, here are some ideas that may help you think of ways your business or organization can create unique videos that align with your customer’s journey with your brand.
Persuade New Customers
Product/Service Videos
Testimonials
Speaker Videos
Educational Videos
How-to Videos
Promotional Videos
Inspire Your Audience
Brand Videos
Interview Videos
Event Session Videos
Crowdfunding Videos
Customer Spotlights
Social Content
Boost Your Prospects
Event Highlight Videos
Tips and Tricks
Before and After Videos
Product or Company Updates
FAQs
Social Content
Captivate Your Customers
Welcome Videos
Thank You Videos
Tutorial/Instructional Videos
Announcements
Humorous Videos/Bloopers
Social Content
And, of course, if you need professional and affordable video production – we are a top Phoenix Video Production Group that is here to serve your needs and create compelling video content for your brand.
Contact us today!
858.829.2573
